Lynx’s Lucy Pinder says ‘sorry’ for banned porny internet films
Lynx’s online campaign featuring glamour model Lucy Pinder was one of the own goals of the year, being (belatedly) banned by the UK’s Advertising Standards Authority. So now Lucy is appearing in a new...
View ArticleLynx (or Axe) launches women’s body spray Attract for Her – sort of
Unilever’s Lynx (or Axe, depending on where you are in the world) is launching its first women’s line extension Attract for Her body spray, except it’s not really because it’s not be marketed...
View ArticleBBH unleashes Axe Anarchy in NYC
This is a brave one from Bartle Bogle Hegarty London and Unilever: an ad for as new fragrance that unleashes anarchy in New York City, complete with firemen and burning buildings around Central Park....
View ArticleDDB Paris takes Playboy shower gels back to 1967 and Hugh Hefner
Well it says here that they’re ‘new’ Playboy shower gels but this campaign by DDB Paris (wisely or unwisely) harks back to the era when Playboy was cool, circa 1967. These days, in advertising terms...
View ArticleUnilever and BBH’s Axe wins Cannes Creative Effectiveness Grand Prix – but...
Not a lot really, just that you won a Lion the year before and have written a decent submission paper explaining why your campaign worked (a bit like university course work). It’s not that BBH’s...
View ArticleBBH and Axe are all at sea in online competition ad
The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media...
View ArticleAxe starts nationwide hunt for Susan Glenn
You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have...
View ArticleLBi’s Simon Gill picks his Desert Island (Digital) Ads
Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director...
View ArticleMcDonald’s UK to give away books to kids, Unilever’s new Axe Apollo hunts for...
Those brands are everywhere these days. McDonald’s in the UK has put its enemies among the chattering classes on the spot by announcing a national books giveaway, handing out a collection of tomes to...
View ArticleNow it’s girls and boys in space for Axe Apollo
Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its...
View ArticleUnilever’s Axe supplements clever ads with Latin American knickers and bums
Here’s a film for Axe, which I understand is some sort of anti-perspirant made by Unilever. BBH in the UK and New York produces clever, quite sexy commercials for Lynx/Axe. The South American boys just...
View ArticleGerry Moira of Havas picks his Desert Island Ads
Gerry Moira is UK director of creativity and creative chairman at Havas Worldwide (formerly Euro RSCG) in London (a very long title, as he admits). He began his career as a copywriter at Ogilvy &...
View ArticleDoes new BBH ‘Soulmates’ campaign show that Unilever is finally taking the...
Looks like Unilever’s Axe (sold in the UK and some other markets as Lynx) is becoming Axe everywhere, unless Unilever goes in for some pointless re-cutting of this new ‘Soulmates’ campaign from BBH. As...
View ArticleBBH tries a different tune for Axe/Lynx
The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an Aussie version – where it’s still called Lynx. And it could hardly be more different to the...
View ArticleTears all round for Lynx’s new version of maledom
Time was when Unilever’s Lynx (Axe in some places) used to promote itself by showing winsome angels (female) reaching the male parts other extra-terrestrials could not. Things have moved on though and...
View ArticleAxe is at it again, asking is it OK for guys?
Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So it’s launching a campaign #isitokforguys, from 72andSunny Amsterdam, picking up...
View ArticleLBi’s Simon Gill picks his Desert Island (Digital) Ads
Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director...
View ArticleMcDonald’s UK to give away books to kids, Unilever’s new Axe Apollo hunts for...
Those brands are everywhere these days. McDonald’s in the UK has put its enemies among the chattering classes on the spot by announcing a national books giveaway, handing out a collection of tomes to...
View ArticleNow it’s girls and boys in space for Axe Apollo
Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its...
View ArticleUnilever’s Axe supplements clever ads with Latin American knickers and bums
Here’s a film for Axe, which I understand is some sort of anti-perspirant made by Unilever. BBH in the UK and New York produces clever, quite sexy commercials for Lynx/Axe. The South American boys just...
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